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American Marketing is proud to be on the cutting edge of direct mailing technology. We strive to initiate and institute new procedures to ensure streamlined business practices in an ever changing environment.
PostalOne!® - We have become one of the premier mailing companies to qualify for and institute the PostalOne!® verification process, which offers a Web-based alternative to the current manual mailing system. Mailing statements are now generated and verified electronically via PostalOne!®, limiting the amount of paperwork required for each mailing project. This system will also play an integral role in developing a paperless business mail system, eliminating common pitfalls direct mail customers endure under the standard verification process. For more information on the features of PostalOne!®, follow this link Features & Benefits.
DPV™ System – On August 1st, 2007 the U.S. Postal Service's Address Management Tool Delivery Point Validation (DPV) requirements went into effect. Under the DPV™ System standards, only exact addresses that can be confirmed as accurate will be assigned a ZIP+4 code and thus be eligible for presort discounts. This mandatory change threatens a vast increase in data processing time! However, at American Marketing, we have adapted our hardware, software, and technological capabilities to accommodate the changing need. As a result, DPV encoding is now a seamless conversion with impressive results in our customer’s list hygiene. For more information on DPV, the CASS™ System, and the U.S.P.S Address Management Tools, follow this link U.S.P.S. Address Management Tools.
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